Website Optimisation & Site Speed for Longos & Co
Improving the Online Ordering Experience
I recently worked with Longos & Co to optimise their website and improve the online checkout experience for mrwhippy.biz. The goal of this project was simple: make it easier and clearer for customers to place orders online, while increasing confidence at the payment stage.
By reviewing customer behaviour and checkout flow, it became clear that users were getting confused when redirected to log in to PayPal. This created friction and caused hesitation at a crucial point in the purchase journey.
Payment Gateway Improvements That Builds Trust
To solve this, I improved the checkout process by introducing multiple payment options. Customers can now choose how they would like to pay, without feeling forced into a single platform.
Key improvements included:
- Reducing confusion around PayPal login screens
- Adding alternative payment methods for flexibility
- Creating a clearer, more reassuring checkout flow
- Improving user confidence when placing an order
Website Optimisation for Better Customer Experience
The website was slow, which caused some customers to leave before completing a purchase. I optimised the site to improve performance and reduce load times. As a result, pages now load faster and more online orders are being completed.
Website optimisation isn’t just about speed or design. It’s about understanding how real users interact with a website. By removing unnecessary barriers, the buying process becomes simpler and more enjoyable. Even small changes can make a big difference to online sales.
About Longos & Co
LONGO & CO was founded in 2004 with a clear mission: to provide customers with world-class, reliable, and cost-effective food refrigeration and processing equipment.
The company builds on a proud heritage that began in 1965 with Logo’s Ices and its iconic ice cream vans. Today, Longos & Co continues to support businesses across the UK, helping them grow and succeed with trusted equipment and expert knowledge.
Supporting Businesses with Web Design & Optimisation
Projects like this show how thoughtful website optimisation and payment improvements can support established businesses while enhancing the customer experience.
If your website is losing customers at checkout or feels confusing to use, improving the user journey could make a real difference.
Web Support in Huddersfield
If you’d like help with website optimisation, checkout improvements, or payment gateway setup, get in touch. I work with businesses across Huddersfield and the UK to create websites that are clear, secure, and built to convert.